There's this advert on the telly that I love. I giggle everytime I watch it and everytime I see it I think what a brilliant advert it really is. N was saying the other day he'd love to have been involved in that process where someone somewhere thought 'hmm, car insurance, car insurance. What can we do to advertise car insurance? I know! Let's make an advert about a Russian meerkat!' Absolutely genius. I almost used 'simples!' in a conversation the other day, that's how much this advert has affected my life. I love it. I had to share it.
(and comparethemeerkat.com is an actual website! with meerkats!)